SEO for your Cambridge business has become more important than ever – without it you are basically dead in the water. SEO stands for search engine optimization and it is the process through which your business gets found online. There are millions of websites in existence, and yours is just one of them. In your niche alone there are thousands, possibly hundreds of thousands. In Cambridge there are possibly dozens of businesses that are selling the same thing you are, and each of them has a website. If you want yours to be found by users, you have to get very keen on SEO.
Gone are the days when consumers would travel to shops to find what they needed to buy. Today, regardless of the demographic people are shopping online. When they want to buy a product or a service they reach for their computers and hand held devices to find a seller or even just for information. You want your business to be the one they find first and the only way that will happen is if you do SEO on a consistent basis.
There are many Cambridge SEO services that will try to sell their services to you but you should be careful about the one that you hire. You should be looking for one that has a track record in helping clients to achieve Google domination – Google domination occurs when your website link is among the first 3 or 4 on the first page of search results for different relevant keywords.
You want your website there because those are the links that users click on. Think about it – when you are looking for information, or to buy a product, which links do you trust to give you what you are looking for? You don’t go looking at the bottom of the page of search results, but rather at the first few that you get. The same goes for when users are trying to find your product or service. If you are not at the top of search results your competition is, and that means that you are losing leads to them.
You need to find a Cambridge SEO company that you can trust to get your website to this coveted position. One such is A Head in the Cloud. It has been working with small businesses in Cambridge for years now with the aim of boosting their bottom line by bringing in online leads.