Baby products are a great business – they are in demand throughout the year. That is not to say that if you are selling them you should not do promotions – quite the opposite in fact. Because they are such great sellers there are many people selling them which means that there is a lot of competition. In order for you to be successful you have to hire a good PR company to promote your brand. Unfortunately, in the UK there are so many PR companies that it can be hard to know which one will get the job done. There are some qualities, however, that will tell you whether a PR company is good enough for you.
The first is who handles your account. Good PR companies know not to pass off accounts to juniors who have no experience. The people who recruit clients will be the same ones who manage their accounts. Before you hire a PR company have them confirm who will be handling your account on a day to day basis.
PR companies that work with big brands often fail to pay attention to smaller accounts – they would rather focus on where the real money is coming from. You should hire a company that has a reputation for working successfully with small businesses. Find out whether they have done baby products promotions in the past and how successful they were.
Listen to a few of their ideas before you hire them and gauge for yourself how goo d they are. They should be very targeted – baby products are bought by a very specific demographic.
One company that will not let you down is Quite Great!, a highly successful UK PR firm. They have worked well with small businesses for more than 20 years so you can be sure that they will run your baby products promotion successfully.